NATURES
COMPOSITES
Instagram Management & Content Creation
2025
Who is Natures Composites?
Natures Composites creates sustainable fencing and outdoor products made from recycled plastic and wheat straw.
@naturescomposites
ROLE
Instagram Management & Content Creation
DURATION
5 Months
RESPONSIBILITIES
Content Strategy · Curation · Reels · Copywriting · Analytics
Content Strategy
I developed a content system that balanced product education, lifestyle imagery, brand storytelling and short-form video.
Rather than approaching each post individually, I created recurring content formats that allowed the feed to feel consistent while communicating different aspects of the brand.
+146%
REEL CONTENT VIEWS
Increase in content visibility compared to reels set up before my work
+12.7%
FOLLOWER GROWTH
Growth in discovery beyond the existing audience
2.5×
MORE TAGGED PRODUCT TAPS
Meta shop visits
Product-Focused Reels
I developed short-form video to highlight different fencing systems, colors, finishes and real-world installations, giving audiences a faster and more visual way to explore the range.
Educational Content
Alongside lifestyle-led content, I created posts that communicated the technology and performance behind the product.
The goal was to make product education feel less technical without losing the information that differentiated Natures Composites from traditional fencing.
No Stress. No Worries.
A benefit-led social series designed around one simple idea: a fence should be something you don't have to think about.
The repeated typography and messaging created a recognizable campaign system that could be adapted across photography, comparison imagery and video.
