MARMO
Instagram Management & Content Creation
2025
Who is Marmo?
Marmo is a Miami-based interior design studio specializing in high-end residential interiors, with a focus on refined materials, craftsmanship and timeless design.
@studiomarmointeriors
ROLE
Instagram Management & Content Creation
DURATION
6 Months
RESPONSIBILITIES
Content Strategy · Visual Research · Curation · Art Direction· Reels · Copywriting · Analytics
Content Strategy
The strategy focused on translating Marmo’s approach to interiors into a cohesive digital presence while expanding the account’s reach.
Content was developed around completed projects, materials, design details and process, alongside a weekly curated inspiration series that established Marmo’s wider aesthetic point of view.
To reach new audiences, I introduced collaborative posts with material and design brands featured within Marmo’s projects. These collaborations increased discovery and became some of the account’s strongest-performing content.
Performance and audience insights were monitored throughout the six months, allowing the content strategy to continuously evolve based on what resonated most.
+170%
CONTENT VIEWS
Increase in content visibility
+43%
NON-FOLLOWER VIEWS
Growth in discovery beyond the existing audience
3.8×
HIGHER REACH
Collaborative vs. standard posts
Content Creation
Each piece of content was created to maintain a consistent visual language while giving the audience different ways to experience Marmo’s work.
Short material clips were created for fast paced algorithm views.
As well as longer 40 second behind the scenes/day in the life content.
Weekly Inspiration
Each week, I curated a selection of interiors, furniture, architecture and design details for Marmo’s Instagram Stories.
The series extended the brand beyond its own projects, creating a consistent source of visual inspiration while establishing Marmo’s wider design perspective and aesthetic point of view.
