ALLICA BANK

PERSONAL BANKING CAMPAIGN

2026

Campaign

Allica bank is a UK business bank specializing on SMEs. With relationship managers at the heart of its offering, Allica combines the personal service of traditional banking with modern financial tools.

The challenge was to develop a campaign that communicated this highly personal approach to banking in a way that felt distinctive, memorable and unmistakably British.

My Responsibilities

Campaign Concept Development · Visual Direction · Image Curation · Illustration · Digital Compositing · Adobe Photoshop · Adobe Illustrator · Canva · Layout & Composition · Copywriting · Campaign Applications

The Tailored Suit

Quintessentially British, custom made and never the same fit.

I saw a parallel in Allica Bank's approach to business banking and the Tailored Suit. Allica builds relationships with its customers and provides solutions around the individual needs of their businesses.

Graphics also showcase our SME founders: restaurant owners, florists, medical practice owners, salon owners, construction services…

KEY VISUALS

The Toolkit

Every well tailored suit is made with well equipped tools.

Here the “Allica Toolkit” is introduced, each tool represents a different feature Allica Bank offers their customers.

SUPPORTING VISUALS

Applications

Tailored Banking was developed into a flexible campaign system across digital, social and OOH.

WEB REDESIGN

SOCIALS

EMAIL DESIGN (MOBILE VIEW)

LINKED IN CAROUSEL POSTS

OOH

WHAT DID THE CLIENT THINK?

“Your ‘Tailored Banking’ idea was a particularly thoughtful way of bringing the concept of personal, relationship-led business banking to life. The connection between bespoke tailoring and banking that's designed around an individual business came through very clearly. The use of patterns, measurements and tailoring tools gave the campaign some distinctive visuals, while still feeling connected to Allica.”

-Jack McClelland, Allica Bank Marketing Manager